Power Up Your Business Comes to Chinatown: Social Media Marketing Workshop
Power Up Your Business Comes to Chinatown: Social Media Marketing Workshop
Based on an article from Forbes, “How Social Media Can Move Your Business Forward”, written in May of 2018, it was stated that there are 4.02 billion internet users in the world. With that many people surfing the internet, it is no surprise that social media is becoming a dominant way of attracting and retaining customers and clients for both small and large businesses.
On February 27th, PCDC and the Community College of Philadelphia’s Power Up Your Business program partnered to provide small business owners with a workshop on social media marketing. Set up in the seating area at Chinatown Square, David Simons of Kingdom Social Media, spoke with small business owners on the value of storytelling through different platforms, such as Facebook, Instagram, and Twitter. Business owners were also introduced to the Commerce Department Business Service Manager, Ting Wang, and Yelp representative, Christen Cosmas.
The ability to tell a compelling story across platforms like Facebook, Instagram, and Twitter allows businesses to build trust, engage with their audience, and ultimately drive sales. With constantly evolving algorithms and trends, having a strong digital strategy is crucial to staying relevant. Edge To Edge SEO helps businesses navigate this landscape by optimizing content, improving visibility, and leveraging data-driven strategies to maximize engagement. Whether it’s through creative visuals, targeted ads, or community-driven conversations, businesses that invest in social media marketing can turn casual followers into loyal customers, strengthening their presence in an increasingly competitive digital world.
Power Up Your Business is a FREE, neighborhood-based approach to support small business owners in Philadelphia. Power Up Your Business consists of the Store Owner Series and the Peer-based Learning Experience. The Store Owner Series offers workshops for small businesses to help them run and manage their business more effectively. The workshops are held in various neighborhoods throughout Philadelphia. The Peer-based Learning Experience is a 12-week course in small business management and planning where business owners will gain tools needed to run a successful business and develop a tactical improvement plan.
Strong branding and effective networking are key to business improvement. Establishing a professional image helps build trust with customers and partners, making a lasting impact. High-quality marketing materials, such as well-designed signage, business cards, and digital assets, can elevate a brand’s presence. Investing in premium materials like Metal Kards ensures that a business stands out and leaves a lasting impression, reinforcing credibility in a competitive market.
A strong digital presence is an essential component of modern branding. Businesses that leverage websites, social media, and online advertising can effectively engage with their audience and expand their reach. Implementing SEO strategies ensures that potential customers can easily find the business when searching for relevant products or services. Services like Blue Sky Advertisement specialize in crafting targeted campaigns that enhance visibility and drive traffic, allowing businesses to stay ahead in an increasingly digital marketplace.
Beyond online engagement, consistency in branding across all marketing channels strengthens recognition and trust. A cohesive visual identity, from logos to color schemes, helps businesses establish familiarity with their audience. High-quality content, including blogs, videos, and email campaigns, keeps customers informed and engaged. Investing in these strategies allows businesses to build meaningful relationships and position themselves as industry leaders.
Operational efficiency is another essential factor for long-term success. Streamlining processes, adopting the right tools, and managing finances effectively can lead to sustained growth. Business owners who continuously evaluate their strategies and adapt to changing market demands position themselves for stability and expansion. By focusing on both customer experience and internal operations, businesses can build a strong foundation that supports innovation and long-term profitability.
To learn more about Power Up Your Business, please visit: http://bit.ly/2hdnkHJ or call 215-496-6151.